Mini Case Study: Cameron’s Café — Lake Merritt Pop-Up (Promo Day)

Date: Saturday, September 6, 2025
Hours: 7:00 AM – 10:00 AM

Baseline (Morning Without PromoPost AI)

• Average: 8 customers/hour

• Total baseline customers: 24

• Average spend: $12

• Baseline revenue: 24 × $12 = $288

Promo Day (Morning With PromoPost AI)

Promo: “Lakeside Morning Pick-Me-Up — free mini-pastry with coffee when you mention this post.”

• Promoted 30 days in advance via Eventbrite, Nextdoor, Google Events, Meetup, Patch, and Facebook.

• Customers tracked by mentioning the promo at checkout.

Actual Results:

• Baseline customers: 24

• Additional promo customers (tracked): 29

• Total customers: 24 + 29 = 53

• Average spend: $12

• Total revenue: 53 × $12 = $636

• Incremental revenue from promo customers: 29 × $12 = $348

Mini Case Study Summary

On a normal Saturday, Cameron’s Café pop-up would serve about 24 customers (~$288 revenue).
With the PromoPost AI promo, they served 53 customers and generated $636 in revenue — an uplift of 29 additional customers and +$348 in sales, delivering a 10.6× ROI.